Basic Search Engine Guidelines

Each Search Engine is different and has different guidelines in regard to how they rank a web page. In addition, their guidelines change very frequently and it is literally impossible to keep up with them. Your best option is to optimize your website to the best of your ability, submit your pages to the Search Engines and forget it. (Resubmit your main pages any time you make any significant changes.) Your time can be better spent using other marketing techniques other than fighting the Search Engine wars.

Here are some basic guidelines to assist you in optimizing your pages:

Title
Your Title should have a word count of between five and six with a keyword frequency of one and a keyword prominence of at least 60%.

A Keyword that appears at the beginning of a specific area will have a prominence rating of 100%.

A Keyword that appears in the middle of a specific area will have a prominence rating of 50%.

A Keyword that appears at the end of a specified area will have a prominence rating of 0%.

Keyword prominence plays a critical role in determining your site's ranking, not only in the Search Engines, but also in prominent directories such as Yahoo.

Alt
Your Alt tags should contain a word count of about one to thirty five and have a keyword frequency of one to two.

Hyperlinks
Your hyperlinks should contain a keyword frequency of between one and eight.

Body Text
Your body text should contain a keyword frequency of between one and six, a word count between three and four hundred and a keyword prominence of about 50%.

Your web page should contain a total frequency of between five and twenty.

Take your time and optimize each of your web pages to the best of your ability. When you're satisfied with your pages, manually submit them to the major Search Engines and directories. If you would like to automatically submit your pages to a large variety of Search Engines and Directories